English: United Airlines Boeing 777 (N223UA) taking off from Los Angeles on Christmas 2010, wearing the post-merger livery combining the United name with the Continental logo. (Photo credit: Wikipedia)
The internet has contributed to decentralization of the world. The formerly centralized powers of communication are increasingly dispersed. As a result, anyone can have a blog, a video channel, an internet radio show. With millions (billions?) of internet websites, blogs, videos and radio channels to choose from, the competition for attention is beyond fierce. Anyone who can attract any audience whatsoever, is doing well.
One consequence of the multitude of internet competitors is huge losses of audience and revenues for mainstream newspaper, radio and TV shows. As a result, the “system” has lost a primary means of controlling public thoughts and sentiments. More, stories that would otherwise never be heard (witness Monica Lewinsky’s interlude with Bill Clinton) can not only reach the public but sometimes go viral. Every so often, a “little guy” can make a big difference on the internet.
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