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Mickey D’s Failing?

30 Jun

It's Not Funny! [courtesy Google Images]

Failing Ain’t Funny!
[courtesy Google Images]

The Fiscal Times reports that,

“As sales continue to fall, McDonald’s is desperately trying to reinvent itself, and its latest efforts seem to be aimed at a slightly classier crowd.

New England-area McDonald’s are going to start selling lobster rolls again after a 10-year hiatus, according to a report on Fox CT. No word yet on whether the old name McLobster will be revived.

“The new lobster roll is reportedly made from 100 percent North Atlantic lobster, and includes mayonnaise, a bed of lettuce, and a small, toasted roll.   The meal has 290 calories and sells for $7.99.”

Hey, girls—how’d you like to go out with me for a romantic lobster dinner?  I’ll take you to McDonald’s.  They’re catering to a classier crowd.  I hear they’ll soon have strolling minstrels, violin players and candles on the tables to add ambiance.  We’ll go in your car.

In fact, what I see is an almost comical attempt reverse McDonald’s decline. It’ll take more than lobsters to save “Micky D’s”.  Without a radical restructuring, McDonald’s may be heading for oblivion.

Hard to believe, too.  I clearly remember when McDonald’s first started selling 19-cent hamburgers back in the 1950s.  I remember knowing people who made fortunes by investing in McDonald restaurants.  And now, they’re going broke.  It doesn’t seem possible.

It also doesn’t seem possible that McDonald’s can reinvent itself by selling “McLobster” sandwiches that were tried and then abandoned over ten years ago.  If the McLobster didn’t really work ten years ago, what makes anyone think it will work today?

I’m only guessing–and I have no evidence to support my guess–but if I had to guess, I’d guess that McDonald’s probably began to slide about 10 years ago when it started advertising as “Mickey D’s” in a express attempt to attract more Blacks to their restaurants.

It’s politically incorrect to say so, but you can bet that insofar as “Mickey D’s” succeeded in attracting more Blacks, they also succeeded in alienating more Whites.

If the “Mickey D’s” sales campaign alienated enough Whites, I’ll bet that goes a long ways towards explaining McDonald’s current economic slump.

 
16 Comments

Posted by on June 30, 2015 in Race

 

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16 responses to “Mickey D’s Failing?

  1. Jay

    June 30, 2015 at 4:04 PM

    Bingo Al! Can anyone say “365 Black”?

     
  2. palani

    June 30, 2015 at 6:33 PM

    I am fond of their new Asian salad. Although I am willing to bet the only thing asian in it might be the chicken.

     
    • Eddy Kitt

      June 30, 2015 at 11:17 PM

      palani,
      @ I am fond of their new Asian salad. Although I am willing to bet the only thing asian in it might be the chicken.
      The chicken idea sprang from the Shiites,aka Chicken Shiites

       
  3. TJ

    June 30, 2015 at 6:55 PM

    the price of formaldehyde slime beef must have went up…

     
    • Jerry Byrd

      July 4, 2015 at 8:54 AM

      @ the price of formaldehyde slime beef must have went up…”

      TJ, aka LexisNexis learned in the law man, Must have GONE up, not, have went up. :-) D

       
    • Jerry Byrd

      July 4, 2015 at 9:01 AM

      TJ,
      @ the price of formaldehyde slime beef must have went up…
      TJ, your Get-Up-And-Go Has Got Up and Went. :-) D

       
      • Mark Twang

        July 22, 2015 at 9:57 AM

        @ TJ, your Get-Up-And-Go Has Got Up and Went. :-) D
        Yes,but he is still able to give thumbs down on any message,Right TJ? Huh? Ain’t that RIGHT? D

         
  4. Phil Cali

    June 30, 2015 at 8:43 PM

    Al,

    I think you’re fairly-to-virtually brilliant, but do you always have to, ‘go black’ when the occasion arises? As a white person, ever since the so-called “Mickey D’s” campaign, I have never NOT gone to that ‘black-only establishment’ because of that so-called campaign. Really? Do you have numbers to back that assertion up? It’s almost absurd, and a cheap semi-racist slant.

    I’m not hear to defend black people or any other minority, but maybe the stately McDonald’s is ‘failing’ because there are other choices people are making. To say whites are staying away because of a campaign slogan started TEN years ago is sort of paranoid. don’t you think?

    It’s a lazy and self-serving-agenda post by you. You’re better than that.

     
    • Jay

      June 30, 2015 at 11:00 PM

      Like I said… 365 Black

       
    • Ritchard

      July 1, 2015 at 10:09 AM

      I think you might have a point. There are plenty of white people who identify with the black race who will continue to patronize McDonalds. or if you prefer Mickey D’s.

       
      • Phil Cali

        July 1, 2015 at 3:04 PM

        Ritchard,

        You’re statement is nonsensical. Care to elaborate?

         
    • Ritchard

      July 1, 2015 at 9:10 PM

      Phil
      Maybe I should have elaborated more precisely. You should not worry too much about whites not patronizing Mickey D’s. There is an element of white society, whiggers and liberals, that accepts and identifies with black culture, they incorporate it into their own brand of American culture thus becoming condescendingly politically correct with all the perks.
      Phil, Take a break from McDonalds and try “Chick Fil A” the food is better and there are no chimp-outs, but they are closed on Sunday.
      Bon App’etit

       
      • Phil Cali

        July 2, 2015 at 4:41 AM

        “Phil
        Maybe I should have elaborated more precisely. You should not worry too much about whites not patronizing Mickey D’s. There is an element of white society, whiggers and liberals, that accepts and identifies with black culture, they incorporate it into their own brand of American culture thus becoming condescendingly politically correct with all the perks.
        Phil, Take a break from McDonalds and try “Chick Fil A” the food is better and there are no chimp-outs, but they are closed on Sunday.
        Bon App’etit”

        Ritchard,

        Where did I ever say I was worried about whites not patronizing McD’s? All I said was, I go there because it’s relatively cheap, decent food and it’s convenient. Why do I need to consider a ‘campaign’? Groups are targeted all the time, including whites. YOU brought an element into the conversation that I have no affiliation with or even thought of. A bit paranoid on your part. And wasn’t “Chick Fil A” involved in some racist BS a few years ago? Are you one of those ‘people’ who think those people that were murdered in SC deserved it? You seem to be the one with the agenda. If McDonalds goes away then so be it, I’ll go to Wendy’s because I go there too; because they probably have minorities working and patronizing there as well. Is that ok with you?

         
  5. Dev

    June 30, 2015 at 9:10 PM

    I read they’re going to come out with healthier food in order to attract more people back who don’t want the junk food anymore. We’ll see if it works.

     
  6. dog-move

    July 1, 2015 at 10:48 AM

    I believe it may be more of a casualty of the sinking economy. The retail establishment that I am employed at is also a casualty of the sinking economy. The upper management that has enjoyed the golden eggs that the economy has produced to support their corporate welfare goodies by the sweat of the brow of the workers are disappearing. Hard times are here! I feel it!
    The thought occurred to me that as the “Great Adjustment Cycle” gains momentum, it’s not the hordes of the dislocated underclass to be concerned with as much as it will be the upper middle class corporate dislocated parasites who see their wealth and bottom line sales and profits weaken substantially. This is becoming evident presently, when the upper management comes to pay a visit to the retail location, they are expectantly almost violent and hysterical and down right ugly, as they want to find a scapegoat for their golden eggs from days gone by becoming turds without any luster.
    As the economy continues to weaken, watch out for the rich man that lacks bread because he is pissed off. The transition into the third world is going to be difficult for most (esp. the rich now) . The time to get on a silver or gold life raft is getting short.
    Do it before your Mc ribs begin to show and your butts on the Mc griddle getting burned.

     

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