On July 16th, A.D. 2011, I posted the following article:
This blog tends to deal with unusual and sometimes seemingly fantastic ideas. As a result, some of my readers may regard this blog as a “guilty pleasure” somewhat akin to reading the National Enquirer’sarticles about Elvis being a space alien.
In fact, some of my readers might even suppose that, because they read this blog, they may be “extremists” on the “lunatic fringe”.
Therefore, I want to share the information about my readers’ demographics because, as you’ll see, this blog is not home to the lunatic fringe or terrorists. Instead, this blog tends to attract some of the most affluent and best-educated people in the country. This demographic is good evidence that the ideas espoused here—although often politically incorrect—are worthy of your consideration.
The high quality of my readers implicitly validates the quality of my articles.
More, I want you to know that, as one of my readers, the people you’re associating with on this blog tend to be pretty good people. Thus, by implication, you might not be be a member of the “lunatic fringe” but rather one of a vanguard of intelligent people who exploring some “ideas whose time has come”.
• Numbers. Before I get into the demographics, here are some numbers:
WordPress (which hosts this blog) reports that in A.D. 2008 (when I first started this blog) I averaged 70 “views” per day. A.D. 2009: 148. A.D. 2010: 274. 2011 (so far): 902 views per day.
So far as I know, the average blog attracts about 25 views per day. So, I’m doing much better than average. Still, my “view’s” aren’t big numbers. But I’m encouraged that my audience tends to double or triple each year.
My current objective is to reach 10,000 views a day—about ten times the current number. At the current rate of growth, I might reach my objective within the next 3 or 4 years. If this blog hits “critical mass” and interest really “jumps,” I might reach my objective much sooner. (If any of you know how to accelerate that growth rate, I’d appreciate hearing from you.)
• Demographics. There are independent services that track the numbers and demographics of visitors to hundreds of thousands, perhaps millions, of websites and blogs. I didn’t order this service. I don’t pay for it. It’s just something they “do”. Much of their information is available for free. You can visit their websites, enter the URL of any blog or website, and they’ll give you whatever demographics they have.
For example, according to quantcast.com (see, http://www.quantcast.com/adask.wordpress.com#demo), the current demographics for this blog are predominately:
Older (42% are over 50 years old);
No Kids in the Household (76%—this makes sense since my “older” audience tend to be grandparents);
More Affluent (38% of my readers earn over $100,000 per year); and,
College Graduates and Post Graduates (45% college; 23% post graduates).
That’s a pretty good demographic. In fact, if you visited quantcast.com and entered the URL for Time Magazine (www.time.com) in the quantcast search engine, you’d see that the demographics for this blog and Time’s are almost identical. Maybe I should advertise in Time, hmm?
More importantly, insofar as this blog’s demographics parallel those of Time Magazine, it might be argued that the ideas espoused on this blog are every bit as attractive to “mainstream America” as those espoused in Time. Our ideas have yet to really “catch fire,” but our demographics suggest that America may be ready and perhaps even eager to consider our ideas. (Maybe I should write book, hmm?)
This blog tends to attract well-educated, affluent, mature, white males and grandparents. We can infer from the demographics that my readers tend to be intelligent, articulate, prudent and hard-working. (You don’t usually become affluent by being lazy, poorly-educated, crazy or violent.)
Even I’m surprised. Until I saw these demographics, I had no idea I was reaching an audience that was not only intelligent (you’ve got to have some intellect to read this blog) but affluent. Like some of my readers, I’d previously presumed that my audience was closer to the lunatic (but intelligent) fringe than to an affluent upper-middle class with post-grad degrees.
Imagine my surprise. I must be doing something right.
These demographics tend to validate the ideas on this blog, not only to my audience, but also to me.
• Comments. Finally, note that these demographics don’t simply describe my readers—they describe the people who post “comments” on this blog and thereby actively participate in this blog.
In the last six months or so, I’ve been persistently surprised by the high quality of the comments on this blog. When you read a comment on this blog, there’s a good chance that it was written by someone who fits the previous demographic. The person posting the comment is probably well-educated, intelligent, affluent and mature.
Of course, we get a few “flakes” who post comments that are, at best, gratuitous. But many of the “comments” provide real information and insight and make an enormous contribution to the value of this blog. You can get an education by just reading some of the comments.
In the end, I’m even more proud of my audience than I am of my own articles.
You folks flatter me with your attention.
I am deeply grateful.